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Privacy Policy

Reflectify: Mindful Journal

by Mindful Code Studios

Effective Date: February 23, 2026  |  Last Updated: March 26, 2026

Contents

  1. Introduction & Scope
  2. Who We Are
  3. Information We Collect
  4. How We Collect Information
  5. How We Use Your Information
  6. Legal Bases for Processing
  7. Third-Party Services & Advertising
  8. Data Sharing & Disclosure
  9. Data Retention
  10. Data Security
  11. Children's Privacy
  12. Your Privacy Rights
  13. International Data Transfers
  14. California Privacy Rights (CCPA/CPRA)
  15. European Privacy Rights (GDPR)
  16. Changes to This Policy
  17. Contact Us

1 Introduction & Scope

Thank you for choosing Reflectify: Mindful Journal ("Reflectify," "the App," "we," "us," or "our"). We believe that privacy is a fundamental right, and we are deeply committed to being transparent about how we handle your personal information.

This Privacy Policy describes what personal information we collect and why, how we use, store, and protect your information, what choices and rights you have over your data, and how we work with third-party services including advertisers.

This policy applies to all users of the Reflectify mobile application available on the Google Play Store and any related services, features, or content we offer. By downloading, installing, or using Reflectify, you acknowledge that you have read and understood this Privacy Policy.

Plain-language summary: We collect your name, email, location, device information, and health-related data (mood logs and emotional wellness entries) to power a personalized mindfulness experience. We use Google AdMob for advertising. We do not sell your personal data — ever.

2 Who We Are

Mindful Code Studios is the developer and data controller responsible for the Reflectify app. As data controller, we determine the purposes and means of processing your personal data and are accountable for ensuring that processing is conducted lawfully, fairly, and transparently.

If you have any questions, concerns, or requests related to your privacy, you can reach us at any time via the contact details above.

3 Information We Collect

We collect information in order to provide you with a personalized, high-quality mindfulness journaling experience.

3.1 Personal Identifiers

When you register an account or sign in, we may collect your full name (used to personalize your experience) and your email address (used for account creation, login, notifications, and support).

3.2 Location Data

With your explicit permission, we collect approximate location from your IP address to determine your region and time zone, and precise location only if you grant access, used to tailor reminders to local sunrise/sunset times. Location access is always optional and can be revoked at any time through device Settings.

3.3 Device Information

We automatically collect technical information including device type, model, and manufacturer; operating system version; unique device identifiers (e.g., Android Advertising ID); app version; crash logs; screen resolution; language settings; and network connection type.

3.4 Usage Data

We may collect information about how you interact with the App, such as features accessed, journaling frequency, session duration, and settings preferences. This data is collected in aggregate or pseudonymized form and used only to improve the app.

3.5 Health Data

Health & Wellness Data: Reflectify collects and processes health-related data as part of its core journaling and mindfulness features. This data is treated with the highest level of sensitivity and is never used for advertising or shared with third parties.

Specifically, we collect the following categories of Health Data:

How this Health Data is used:

This Health Data is never used for advertising targeting, never shared with third parties, and never analyzed to build profiles for commercial purposes. It is stored under your unique user ID in an encrypted Firebase database and is accessible only to you.

3.6 Journal Content

The text, mood entries, and reflections you write within the app are stored securely and treated as highly sensitive. We do not read, analyze for advertising purposes, or share your personal journal content with any third parties. Your thoughts are yours alone.

4 How We Collect Information

We collect information through the following methods:

We strive to collect only the minimum data necessary to deliver the features you use. When we need additional permissions, we will explain why and ask for your consent in the app.

5 How We Use Your Information

We use the information we collect for the following purposes:

PurposeData Used
Account creation and authenticationName, email address
Personalizing your journaling experienceName, location, usage data
Displaying mood history, trends, and wellness insightsHealth Data (mood logs, emotional entries, wellness habits)
Generating personalized mindfulness recommendationsHealth Data (mood logs, wellness entries)
Backing up and syncing your journal dataHealth Data, journal content, account identifiers
Sending mindfulness reminders and notificationsEmail, location (time zone)
Improving app performance and fixing bugsDevice info, crash logs, usage data
Displaying advertisementsDevice identifiers, location, usage data (via AdMob) — Health Data is never used for ads
Responding to support inquiriesName, email, device info
Analyzing app usage trends (aggregated)Usage data, device info
Legal compliance and fraud preventionAny data as required by law

We will never use your personal data for purposes incompatible with those listed above without notifying you and obtaining your consent where required by law.

6 Legal Bases for Processing

Where applicable (particularly for users in the European Economic Area), we process your personal data under the following legal bases:

7 Third-Party Services & Advertising

7.1 Google AdMob

Reflectify is supported in part by advertising provided by Google AdMob, a mobile advertising platform operated by Google LLC. AdMob may collect and use data including your Android Advertising ID (AAID), IP address and approximate location, app usage patterns, and device information to serve relevant ads within the app. This is governed by Google's Privacy Policy.

7.2 Opting Out of Personalized Ads

You can opt out of interest-based advertising at any time:

Opting out of personalized ads does not remove ads from the app; it means they will be less tailored to your interests.

7.3 Other Third-Party Services

We may integrate with additional third-party services for analytics or crash reporting. All such providers are bound by data processing agreements and may only use your data for the purposes we specify. We do not share data with social media platforms or data brokers.

8 Data Sharing & Disclosure

We do not sell, rent, or trade your personal data to any third party. We may share your information only in the following limited circumstances:

In all cases, we apply data minimization — sharing only the minimum data necessary for the stated purpose.

9 Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy.

Data TypeRetention Period
Account information (name, email)Immediately upon in-app deletion, or within 30 days of a manual deletion request
Health Data (mood logs, emotional entries, wellness habits)Immediately upon in-app deletion; never retained after account closure
Journal entries, mood logs, and imagesImmediately upon in-app deletion, or until account closure
Device and usage analytics dataUp to 12 months from collection
Crash logs and diagnostic reportsUp to 90 days
Advertising data (AdMob)Governed by Google's data retention policies
Support communicationsUp to 2 years from last contact

9.1 In-App Account Deletion

Reflectify includes a built-in account deletion feature accessible directly from the app. When you initiate deletion, the following data is permanently and immediately wiped:

Immediate & irreversible: In-app deletion is permanent and cannot be undone. All data listed above is wiped instantly upon confirmation. We recommend exporting any journal entries you wish to keep before proceeding.

If you encounter any issues with in-app deletion or prefer to submit a manual deletion request, you may also contact us at [email protected] with the subject line "Data Deletion Request."

10 Data Security

We implement a range of technical and organizational safeguards to protect your data, including:

Despite our best efforts, no method of electronic transmission or storage is 100% secure. In the event of a breach that poses a risk to your rights, we will notify affected users and relevant authorities as required by law.

11 Children's Privacy

Reflectify: Mindful Journal is not designed for or directed at children under the age of 13 (or 16 in certain jurisdictions, including the EU). We do not knowingly collect personal information from children below the applicable age threshold.

If you are a parent or guardian and believe your child has used Reflectify without your consent, please contact us at [email protected]. Upon verification, we will promptly delete all information associated with the child's account.

12 Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal data:

To exercise any of these rights, contact us at [email protected] with the subject line "Privacy Rights Request." We will respond within 30 days.

Note: We may need to verify your identity before processing certain requests to protect your security and privacy.

13 International Data Transfers

Your data may be transferred to and processed in countries outside your country of residence that may have different data protection laws. When we transfer personal data internationally, we take appropriate safeguards including using Standard Contractual Clauses (SCCs) approved by the European Commission and ensuring our service providers adhere to applicable data protection frameworks.

You may contact us to obtain more information about the specific safeguards we have in place for international transfers of your personal data.

14 California Privacy Rights (CCPA / CPRA) US Residents

If you are a California resident, the CCPA and CPRA grant you the following additional rights:

To submit a California privacy request, email [email protected] with the subject "California Privacy Request." We will respond within 45 days.

15 European Privacy Rights (GDPR) EU / EEA

If you are in the European Union, European Economic Area, or the United Kingdom, the GDPR and UK GDPR provide you with enhanced data protection rights. In addition to the rights in Section 12, you also have the right to lodge a complaint with your local data protection supervisory authority and to request information about safeguards applied when your data is transferred outside the EEA.

Our legal bases for processing are detailed in Section 6. Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

For GDPR-related inquiries, contact: [email protected]. We aim to respond within 30 days.

16 Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page and send an in-app notification or email alert. In some cases, we may seek your renewed consent where required by applicable law.

Your continued use of Reflectify after changes are posted constitutes your acceptance of the revised policy. If you disagree with any changes, you may discontinue use of the app and contact us to request account deletion.

17 Contact Us

We welcome any questions, concerns, or feedback regarding this Privacy Policy or our data practices. We take every privacy inquiry seriously and commit to responding promptly.

Mindful Code Studios
App: Reflectify: Mindful Journal
Email: [email protected]
Response Time: Within 30 days (sooner where legally required)

For specific requests, please use the following subject lines: